from our blog...
pay attention to consumers
the top 6 reasons why brands struggle to connect with consumers
by: Chris Nashed, Director o f Sales & Marketing
Whether you're a start-up working out of your garage, or an
established multi-million dollar organization, there are still
plenty of opportunities to connect with potential customers. With
the popularity of the Internet and social networking, it's easy for
your company to get lost in the crowd. With the advantages
technology has brought over the years, it also created a marketplace
where brand loyalty has lost its appeal. The reality is, we're
dealing with a different breed of consumer. In this article, I will
highlight 6 reasons why brands today are not standing out in the
marketplace.
read more
3 reasons why websites fail
Brands are worn out from overuse
Question: What is 346,004,403?
Answer: The number of websites on the Internet as of June 2011.
This figure will exponentially increase over the next few years—and with it the ability of people to find your website will become more challenging. Making sure a website is properly designed and search engine optimized is essential if you wish to ensure that your website supports your business goals and remains competitively viable within an increasingly crowded online world. Unfortunately, many websites fail to perform their key functions, including brand building, providing information, generating leads, increasing customers, and promoting sales. Here are three reasons why. read more |