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DESIGN
PROCESS
A
successful website or print design hinges on so much more than just
aesthetics. Careful analysis of consumer wants and needs combined
with strategic execution is critical to the delivery of a successful
project. At Arch Creative Group, our process marries targeted marketing
goals with the best that design has to offer.
There are 5 major phases within our process
1.
DISCOVERY
What are your marketing objectives for this project?
Who is
your audience and what are their expectations?
What message are you trying to convey?
What is the competitive landscape and what are the industry
best practices?
2.
PLANNING
Is there a compelling and clear call-to-action?
Is the
design/architecture usable and friendly?
Have we
successfully differentiated you from your competitors?
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3.
DESIGN
Construct the navigational architecture with usability best practices.
Propagate all pages with graphics and content.
Code any technical requirements into the
site including e-Commerce and PHP contact forms.
Create multimedia components, Flash dynamic menus, and HTML
4.
PRODUCT LAUNCH
Whether you have a print project or a website,
our process is similar. We double-check our work, get final approvals,
and make sure that the mechanics of what we’ve produced are
ready for prime-time.
5.
SUPPORT
After we send your final product out into
the real world, we’ll suggest new ways to get the most out
of your launch, including ideas around search engine optimization
or future items to consider. We are here to serve you 24/7 |
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